Overview
In 2019 I was invited by American Specialty Health to help build out a UX discipline during a period of Digital Transformation and expansion into Wellness. My assessment led to building strategic processes, and putting ASH on the map as a leader and employer of choice. I helped create a modern work environment, and set our teams Vision and Mission.
When COVID-19 struck, I quickly pivoted my staff to various innovation projects aimed at delivering value to current and future customers of our fitness products, particularly Silver & Fit and Active & Fit Direct. Throughout 2020 I've regularly presented research findings, opportunity frameworks, and design concepts to our CEO and C-Suite.
Results
Helped grow the UX team to 20
Defined "COVID-Next" Fitness opportunities by running Innovation programs.
Hosted the top-rated experience at SD Design Trek
Defined our UX Vision, Mission, Values and Principles
Developed a set of Design Competencies for career development
Launched a Design System project
Create a Content Strategy mission team and our first UX writer role
Redesigned our facilities
Developed a Patient-Centered Ecosystem Strategy
Led Innovation workshops and developed Design Thinking Frameworks
Design Trek Participants
ASH CTO speaks to Design Trek
Interpreting Ethnographic Research
Values and Principles Workshop
Brand Concept
Team branding. The sliced-pyramid represents quality in each release
Custom Ecosystem Experience Design Canvas
Find your Specialty Cards
New collaborative workspace
peer feedback
"Chris doesn't wait around for someone to tell him how to get started, he takes initiative and creates plans. He encourages others to do the same."
"Chris brings outside experience to a hungry team. Anytime I've approached Chris with an idea for something we don't do very often, like different types of research and interviewing, he encourages me to go even further with thoughtful feedback."
"Chris brings great leadership talent to the team at ASH and is an approachable and personable manager. His experience with user experience in a large organization has been valuable to shaping the role that his team plays. His experience with design and the creative field is a much needed addition to the technology department at ASH."
"Chris' previous experience with UX strategy helps drive research practices and methods at ASH. Chris is a valuable resource for all UX team members."
"Chris is always available to help and foster my independence. He encourages independent thinking and values my initiatives even though sometimes I face challenges. He's very supportive and encourages me to keep moving forward."
"Chris always has a lot of feedback when discussing projects I'm working on, in 1:1's and in casual conversation. He does his best to remove barriers and help move projects forward when they have hit a wall."
"It is evident all the experience Chris has that he always comes up with innovative ways to address UX issues or improve our process."
